Dover Street Market Ginza Palace Concession
For the British skating and fashion brand Palace, the concession stand inside Dover Street Market Ginza is inspired from a “Japanese Shoji Screen” and the juxapose of these elements with Palace DNA.
A simple backlit shoji screen box centers the space with mirrored wall surroundings. Shoji screen is used as a projection wall showcases label’s promotional campaigns and others, with a shelf in front showcases clothing and goods. Adjacent, the mirrored wall results a reflection symmetry creating an unique visual experience. A gargantuan bulldog head peeks out of the mirrored wall continuing nods to Palace’s archives. The modular benches as if extruded through the shoji screen display brand’s goods and modular shoji frames act as clothing racks.
Furthermore, to follow the Dover Street Market’s seasonal updates, the benches and clothing racks are modular to creating various configuration as needed for the updates.
Client: Palace Skateboards | Retail
Director: ostvo
Collaborators: yoso, Makoto Sakurai, Ishimaru
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