Gramicci Seoul
Gramicci’s flagship store draws its design language from Yosemite Valley, birthplace of the brand, reinterpreting the salt-and-pepper granite of El Capitan and Half Dome through the brand's climbing heritage.
Granite block walls anchor the space, paired with hammered metal and a metal grid wall for hanging pieces, while warm wood plinths and fixtures bring in a sense of ease. A rock garden with native plants introduces the valley's natural terrain indoors, and reclaimed brick, preserved from the original facade, wraps the storefront before resurfacing inside as cladding for the display counter.
Above, a neon artist's rendering of the Running Man logo repeats across a mirrored panel — the store as a city basecamp.
Granite, brick, wood — Yosemite meets Gramicci.
Client: Gramicci, Worksout | Retail
Director: ostvo
Collaborators: he1, Worksout
next →