Palace London
Palace’s home store returns in a new location, taking its cue from the British Museum, one of London’s most iconic landmarks — its Great Court the spark, its civic, open-to-all character carried through, formal in feeling but never exclusive. As Palace’s home city and the site of its original shop, the space continues the brand’s own history rather than starting fresh, with original shop references and iconic archive photography displayed much like a museum presents its collection. The floor plan unfolds as a sequence of connected rooms, each with its own mood and material language.
Concrete, oak, brushed steel, and mirror run throughout, paired with white walls and a black-and-white marble entrance floor recreating the original Brewer Street shop. Parquet takes over upstairs, a nod to old British interiors. Raw stone plinths, a glass mirrored deck wall at the entry, and special deck wall insets in the concrete columns read as artwork features across the store, alongside a Rolls-Royce grille and Victorian bench — both drawn from Palace’s own history.
A stained glass panel at the back of the store, made with Pavilion Pavilion, turns the space into something closer to a cathedral. Tri-ferg-shaped oak benches and stools, pared back like church seating, sit alongside a large-format LED video wall running ground floor to first. Step into the fitting room and a life-size portrait of Elizabeth II catches you off guard.
Client: Palace Skateboards | Retail
Director: ostvo
Collaborators: he1, Box3 Projects, dmFK Architects, Pavilion Pavilion, The Ritual Works
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