Palace Hong Kong
Palace Hong Kong draws inspiration from the Former Police Station Compound at Tai Kwun, referencing the historic Police Headquarters Block and the city’s British architectural heritage. The concept reinterprets Hong Kong’s iconic neon culture through Palace’s distinctive DNA.
A brick-tile façade echoes Tai Kwun’s materiality, layered with repeated Palace neon signage. An embedded tri-ferg neon on the side elevation extends the brand’s presence into the streetscape.
Inside, tiled floors and walls continue the dialogue. Custom tri-ferg and P-shaped ceiling lights illuminate the space, while a tri-ferg neon set into the floor and a P-shaped neon bench define the entrance. The Palace bulldog appears playfully integrated throughout, including a neon artwork within the fitting rooms.
Brick, tile, and neon anchor the store — a convergence of Hong Kong history and Palace identity.
Client: Palace Skateboards, Pragma Guerrilla | Retail
Director: ostvo
Collaborators: he1, Pragma Guerrilla
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