Savour
Savour’s Hongdae flagship reimagines the neighborhood delicatessen, merging the raw utility of a local deli with the structural DNA of skateboarding culture.
The facade features signage inspired by parking curbs—a direct reference to the Savour logo—and concrete blocks that transition the urban streetscape into the store. Inside, white raw tiles and industrial steel balance "fridge-like" displays with layered plywood fixtures, a material nod to skateboard deck construction.
A continuous light box signage wraps around the interior, mirroring a deli-style menu while highlighting the brand's identity. At the rear, a gallery space showcases various art forms to celebrate skateboarding heritage.
Tiles, plywood, steel — the neighborhood deli, reinterpreted by Savour.
Client: Savour, Worksout | Retail
Director: ostvo
Collaborators: he1, Worksout
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